Tuesday, February 14, 2017

Drinkers much less likely to notice responsible drinking messages in pub environment, says new study

Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub environment than in a plain and simple room, show results of a study published today by psychologists at London South Bank University (LSBU) and Alcohol Research UK. [Read the full report here] Results of the research trial show that responsible drinking messages displayed on posters positioned inside LSBU’s dedicated ‘Pub-Lab’ research facility received only 16 per cent of the number of glances directed at the same poster when placed in a comparatively sparsely furnished, plain environment. On average, volunteer participants aimed nearly eight times as many glances at their drinks than at responsible drinking posters. The research project, led by a team of psychologis...

from MedWorm: AddictionNews https://medworm.com/index.php?rid=298939430&cid=d_2_2_f&fid=38497&url=http%3A%2F%2Falcoholresearchuk.org%2Fnews%2Fdrinkers-much-less-likely-to-notice-responsible-drinking-messages-in-pub-environment-says-new-study%2F

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