Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub environment than in a plain and simple room, show results of a study published today by psychologists at London South Bank University (LSBU) and Alcohol Research UK. [Read the full report here] Results of the research trial show that responsible drinking messages displayed on posters positioned inside LSBU’s dedicated ‘Pub-Lab’ research facility received only 16 per cent of the number of glances directed at the same poster when placed in a comparatively sparsely furnished, plain environment. On average, volunteer participants aimed nearly eight times as many glances at their drinks than at responsible drinking posters. The research project, led by a team of psychologis...
from MedWorm: AddictionNews https://medworm.com/index.php?rid=298939430&cid=d_2_2_f&fid=38497&url=http%3A%2F%2Falcoholresearchuk.org%2Fnews%2Fdrinkers-much-less-likely-to-notice-responsible-drinking-messages-in-pub-environment-says-new-study%2F
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