Drinkers much less likely to notice responsible drinking messages in pub environment, says new study

Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub environment than in a plain and simple room, show results of a study published today by psychologists at London South Bank University (LSBU) and Alcohol Research UK. [Read the full report here] Results of the research trial show that responsible drinking messages displayed on posters positioned inside LSBU’s dedicated ‘Pub-Lab’ research facility received only 16 per cent of the number of glances directed at the same poster when placed in a comparatively sparsely furnished, plain environment. On average, volunteer participants aimed nearly eight times as many glances at their drinks than at responsible drinking posters. The research project, led by a team of psychologis...

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