Evaluating the interactive effects of responsible drinking messages and attentional bias on actual drinking behaviours

Conclusion This project raises new questions for researchers, in particular, around the varied relationship between attentional bias scores and attention times given to alcohol cues, messages and actual drinks. From an applied perspective, it suggests that both placement and content influence the amount of attention responsible drinking messages receive.  However, while less cue-laden environments may be more effective locations in terms of visual attention, in the real world such locations are usually not places where people typically drink.  Therefore, the potential impact on behaviour – which is already weak – may be further lessened. Overall, while this study does not replicate earlier findings that RDM posters may increase consumption, neither does it provide evidence that they ...

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